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Increasing the revenue of an offshore accounting firm by 23%

See how an accounting firm specializing in hospitality fueled its growth with dedicated marketing team

38%

increment in MQLs

64%

better conversion

34%

improved brand awareness

23%

increase in revenue

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About

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Process

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“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

Solutions

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About‍

A leading provider of offshore accounting services specializing in hospitality businesses like restaurants and hotels faced unique challenges in scaling their marketing efforts. The highly segmented nature of the restaurant and hotel industry made it difficult to reach their target audience effectively. Restaurant and hotel chains have diverse accounting needs, and generic marketing messages failed to resonate with these potential clients.

Challenges

  1. Reaching the Right Audience: Difficulty attracting new clients within the fragmented restaurant and hotel industry. Traditional marketing methods weren't yielding targeted leads.

  2. Content Marketing Disconnect: Limited resources for creating compelling content that addressed the specific accounting needs of restaurants and hotels.

  3. Lead Nurturing Gap: Lack of a system to nurture leads and convert them into paying clients.

  4. Data Insights Needed: Difficulty tracking marketing campaign performance and measuring ROI on marketing activities.

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Our Solution‍

We tackled this challenge head-on by assembling dedicated marketing team to cater the growth challenges. This resulted in

  1. Dedicated Marketing Team Creates Tailored Content: The dedicated marketing team developed a content strategy focused on restaurant and hotel accounting challenges. Engaging blog posts, case studies, and white papers positioned the company as a thought leader within the industry, attracting qualified leads facing specific pain points.
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  2. Multi-Channel Lead Generation: The dedicated marketing team implemented targeted campaigns using relevant platforms. This included industry publications, strategic search engine marketing (SEM), and targeted social media advertising to reach decision-makers in the restaurant and hotel sector. This ensured the company's message resonated with the most relevant audience at the right time in their buying journey.
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  3. Automated Lead Nurturing:  Setting up automation tools that personalized communication and provided valuable content based on each lead's specific needs. This nurtured leads further down the sales funnel, increasing their engagement and moving them closer to conversion.
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  4. Data-Driven Decisions for Continuous Improvement:  Performance tracking and reporting dashboards provided real-time insights into campaign performance, facilitated by the dedicated marketing team. This allowed for data-driven optimization of marketing strategies, ensuring continued effectiveness and maximizing return on investment (ROI).

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Results

Within 6 months of partnership, the offshore accounting firm witnessed a significant improvement in their marketing performance. Targeted campaigns for restaurants and hotels generated a massive 38% increase in qualified leads. This surge in qualified traffic translated into a 64% improvement in conversion rate. Social media followers from hospitality industry went up showing increase in brand awareness by 34%. Most importantly, data-driven insights from the team empowered better ROI and campaign optimization, ultimately driving a remarkable 23% increase in overall business revenue.

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