Engineering project
>>
Design projectMarketing project

Increasing Clientjoy's MoM growth by 27%

Check how Clientjoy boosted its customer acquisition

7.5%

website visitors to signups

11%

MoM growth in MRR

<3%

monthly user churn rate

8

months in CAC payback

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper mattis lorem non. Ultrices praesent amet ipsum justo massa. Eu dolor aliquet risus gravida nunc at feugiat consequat purus. Non massa enim vitae duis mattis. Vel in ultricies vel fringilla.

About

Mi tincidunt elit, id quisque ligula ac diam, amet. Vel etiam suspendisse morbi eleifend faucibus eget vestibulum felis. Dictum quis montes, sit sit. Tellus aliquam enim urna, etiam. Mauris posuere vulputate arcu amet, vitae nisi, tellus tincidunt. At feugiat sapien varius id.

Eget quis mi enim, leo lacinia pharetra, semper. Eget in volutpat mollis at volutpat lectus velit, sed auctor. Porttitor fames arcu quis fusce augue enim. Quis at habitant diam at. Suscipit tristique risus, at donec. In turpis vel et quam imperdiet. Ipsum molestie aliquet sodales id est ac volutpat.

Process

Mi tincidunt elit, id quisque ligula ac diam, amet. Vel etiam suspendisse morbi eleifend faucibus eget vestibulum felis. Dictum quis montes, sit sit. Tellus aliquam enim urna, etiam. Mauris posuere vulputate arcu amet, vitae nisi, tellus tincidunt. At feugiat sapien varius id.

Eget quis mi enim, leo lacinia pharetra, semper. Eget in volutpat mollis at volutpat lectus velit, sed auctor. Porttitor fames arcu quis fusce augue enim. Quis at habitant diam at. Suscipit tristique risus, at donec. In turpis vel et quam imperdiet. Ipsum molestie aliquet sodales id est ac volutpat.

“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

Solutions

Sagittis et eu at elementum, quis in. Proin praesent volutpat egestas sociis sit lorem nunc nunc sit. Eget diam curabitur mi ac. Auctor rutrum lacus malesuada massa ornare et. Vulputate consectetur ac ultrices at diam dui eget fringilla tincidunt. Arcu sit dignissim massa erat cursus vulputate gravida id. Sed quis auctor vulputate hac elementum gravida cursus dis.

  1. Lectus id duis vitae porttitor enim gravida morbi.
  2. Eu turpis posuere semper feugiat volutpat elit, ultrices suspendisse. Auctor vel in vitae placerat.
  3. Suspendisse maecenas ac donec scelerisque diam sed est duis purus.

About 

Clientjoy is an all-in-one CRM platform designed to streamline agency workflows and empower businesses to manage their clients from prospect to payments in one single place. It goes beyond traditional CRMs by offering functionalities such as proposal and contract creation, client portals for real-time project updates, invoicing and payment processing, and communication tools - all under one roof. 
‍

Challenges

  1. Branded Keyword Dependence: Following the AppSumo campaign, 100% of search traffic relied heavily on branded keywords, indicating critical lack of organic search visibility. We weren't attracting potential clients who hadn't encountered the brand before.
    ‍
  2. Unpredictable MRR channel: Due to the limited-time nature of AppSumo, Clientjoy's initial MRR might not have been sustainable. A strong organic search channel was lacking to provide a reliable source of qualified leads and contribute to more predictable, long-term revenue growth.


‍

Our Solution 

The foundation of formulating our strategy was to drive sustainable long term revenue through consistent and reliable organic means. Our approach unfolded in the following sequence of steps:
‍

  1. ICP Identification: While we had established the ICP was agencies, we conducted in-depth research to identify lower hanging fruits. We identified 10-50 team strength Digital Agencies in North America as a cohort. Instead of doing SEO for all Agencies, our SEO focused only on this cohort.
    ‍
  1. Building Topical Authority: Developed a content calendar focused on addressing specific industry-related topics and challenges faced by our ICP after analyzing top, medium and bottom of the funnel keywords.
    ‍
  1. Content Strategy: Created a diverse range of content formats including informative blogs, e-books, resources, and downloadable templates, amounting to a substantial content library of around 96,000 words.
    ‍
  1. On Page SEO Optimization: Conducted a comprehensive one-time audit followed by quarterly health checks to ensure optimal on-page performance.
    ‍
  1. Social Media Presence: Crafted engaging social media posts tailored to Agencies on LinkedIn, Twitter, Instagram and Facebook. Repurposed blog content into visually appealing carousels for increased reach and brand presence.
    ‍
  1. List Building and Drip Campaign: Implemented an email list building strategy with valuable resources for the target audience, complemented by a drip campaign to nurture both email subscribers and potential clients.
    ‍

Results

Our SEO strategy skyrocketed Clientjoy's growth. Website conversions to signups reached 7.5%, with a consistent 11% month-over-month MRR growth. User satisfaction was high, reflected in a churn rate under 3%. This translates to a fast return on investment, with a CAC payback period of only 8 months. Overall, the implemented solution demonstrably strengthened user acquisition, retention, and revenue generation.

Planning to take your growth marketing to another level?
Get your dedicated team
Check more cases on our work
See more

The latest cases and onsights on our work