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Driving LegalWiz’s unique website traffic growth to 202% within a year

See how Momentum Ventures helped LegalWiz with Client Acquisition

202%

weekly unique visitors

6 min

average visit time

29%

new business via organic

1%

market capture of whole India

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About

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Process

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“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

Solutions

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About 

LegalWiz is an online legal service provider that caters to the needs of startups and MSMEs in India. They offer a comprehensive suite of services to help businesses navigate the legal and financial landscape, including company registration, trademark registration, GST return filing, accounting and bookkeeping, and legal compliance services.
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Challenges

  1. Organic website Traffic: Prior to our efforts, LegalWiz was only attracting a fraction of its potential audience, limiting their growth potential.
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  2. Engagement: Visitors engagement was insufficient to reach value realization and drive services and offerings adoption.
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  3. Client Acquisition: Capturing market share with high competitive landscape, LegalWiz needed a strategy to convert website visitors into paying clients and establish themself as a trusted resource.


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Our Solution

At the core of our approach was the development of a comprehensive growth strategy focused on optimizing website traffic. This strategy from our playbooks unfolded through a carefully crafted course of action, which included:
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  1. ICP Identification: Conducted extensive market research to understand the specific legal and accounting needs and pain points of startups, SMEs and individuals.
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  1. Keyword Gap Analysis: Analyzed the legal and accounting industry's top, middle, and bottom of the funnel keywords to Identify content opportunities and areas for optimization.
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  1. Content Strategy: Created a diverse range of content formats including informative blogs, legal guides, accounting resources, and downloadable templates, amounting to around 75,000 words over first 6 months.
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  1. On Page SEO Optimization: Conducted a comprehensive one time audit followed by quarterly health checks to ensure optimal on page Performance.
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  1. Social Media Presence: Crafted engaging social media posts tailored to LegalWiz's audience on LinkedIn, Twitter, and Facebook. Repurposed blog content into visually appealing posts for wider reach.
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  2. List Building and Drip Campaign: Implemented an email list building strategy with valuable resources for the target audience, complemented by a drip campaign to nurture both email subscribers and potential clients.
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This methodical approach ensured that every aspect of LegalWiz's online presence was optimized for growth, resulting in tangible results and positioning LegalWiz for continued success.
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Results

Our data-driven approach propelled LegalWiz's online presence and credibility. Within a year, LegalWiz saw a phenomenal 202% increase in weekly unique website visitors, reflecting a surge in brand awareness, while on the website, average time spent went to 6 minutes from 2.3 minutes in just 7 months. LegalWiz's SEO efforts translated into powerful lead generation, with 29% of new business coming through organic search and LegalWiz capturing a remarkable 1% share of all new business registrations in India, solidifying its position as a dominant and trusted resource in the legal services market.
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